Want to Understand About Global Branding By sramedia.com

Building A Wow Product !!!


In addition to taking advantage of the outstanding growth opportunities, the following drives the increasing interest in taking brands global:
  1. Economies of scale (production and distribution)
  2. Lower marketing costs
  3. Laying the groundwork for future extensions worldwide
  4. Maintaining consistent brand imagery
  5. Quicker identification, recognition and integration of innovations (discovered worldwide)
  6. Preempting international competitors from entering domestic markets or locking you out of other geographic markets
  7. Increasing international media reach (especially with the explosion of the Internet) is an enabler
  8. Increases in international business and tourism are also enablers
  9. Possibility to charge premium prices
  10. Internal company benefits such as attracting and retaining good employees, and cohesive company culture
Global brand variables
The following elements may differ from country to country:
  1. Corporate slogan
  2. Products and services
  3. Product names
  4. Product features
  5. Positioning
  6. Marketing mixes (including pricing, distribution, media and advertising execution)
  7. These differences will depend upon:
  8. Language differences
  9. Different styles of communication
  10. Other cultural differences
  11. Differences in category and brand development
  12. Different consumption patterns
  13. Different competitive sets and marketplace conditions
  14. Different legal and regulatory environments
  15. Different national approaches to marketing (media, pricing, distribution, etc.)
Location: Delhi, India

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