SRAMedia 360 Degree Marketing & Advertising Agency

A lot of people just get a website and leave it to handle other areas of their lives – believing the site can take care of itself. Many businesses consider owning a website as just having a building where anyone can walk in, get what they want and leave. They don’t know that the site is the first impression any visitor will have of their brand before deciding whether to remain consistent as a customer or look elsewhere. If you own a site, you need to realize that it is your channel to make sales, your office, customer care center and assistant. Therefore, you need to find ways to design it to convert visitors to subscribers and loyal customers. Talking about conversion, this involves making a first time visitor or random user come on your website frequently. Digital marketers and web designers take advantage of user feedback and Analytics tools to crunch data to boost the conversion rate. When this is done, you can get the ratio between a specific activity and visitors, insight...

1. A/B Testing 2. Analytics 3. Application Programming Interface (API) 4. B2B (Business-to-Business) 5. B2C (Business-to-Consumer) 6. Blogging 7. Business Blogging 1. A/B Testing-         This is the process of comparing two variations of a single variable to determine which performs best in order to help improve marketing efforts. This is often done in email marketing calls-to-action and landing pages. 2. Analytics-            What I sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data. When referred to in the context of marketing, it’s looking at the data of one’s initiatives, analyzing the trends, and developing actionable insights to make better-informed marketing decisions. 3. Application Programming Interface (API)-               APIs are a series of rules in computer programming, wh...