SRAMedia 360 Degree Marketing & Advertising Agency

http://sramedia.com/ This article is about how advertising agencies can actually save your business money. Now, that doesn’t mean that you won’t face expenses, as well – you can count on paying for creative development, design, and other hands-on tasks – but many executives are surprised to learn that an advertising agency can actually reduce certain costs. REQUIRING LESS MARKETING STAFF ON YOUR PAYROLL If you hire an agency partner, you may still need a marketing staff to manage workflow, but there are several needs an agency can fulfill that may be costing you more right now. For instance, if you have a part-time social media manager who manages your Facebook, Twitter, and LinkedIn feeds, you might save money and get better results by outsourcing that work to an agency that will keep each post in lockstep with your objectives. An agency that can save you money while also boosting the impact of your marketing is a partnership worth exploring. STRENGTHENING YOUR...

1. SEO is a moving target Trends and habits should change along with SEO so google’s approach is to serve the best content based on the intent of the searcher and Google has also shifted away from core keywords to a longer tailed approach. This is due to several factors. The main factors being that Google is now sorting through millions of new and never before search queries. This has a lot to do with voice search behavior and its extreme growth. Introducing Rank Brain, Google’s AI machine learning algorithm, it is designed to handle these searches based on multiple factors. The main factor is said to revolve around user intent and demographics local to that user. Long-tailed traffic simply gets better conversions. So marketers and SEO’s are starting to focus more on qualified leads and less on search traffic. 2. Ad Blocking Software Millennial use ad blocking technology while surfing the web and the good news is they do however spend a lot of time on social media ...

Laptop and mobile screens have been the primary ways users have interacted with the internet. However, with the advent and growth of voice assistants, particularly smart speakers like Google Home and Amazon Echo, this is changing and changing fast! The interaction has now started happening through voice, with smart speakers, without using a screen in most cases. The focus is now shifting to building conversational User Interfaces and screen User Experiences. Voice is a much easier and effortless way to interact as compared to typing on a small screen device. For example, say you wanted to know who the CEO of Google is. If you’re using a laptop, you would just head to Google and type “Microsoft CEO”. If you’re using a personal assistant like Siri or Alexa, you would ask “Who is the CEO of Microsoft”. After typing so many results we can see but in case of voice, we get the result immediately. Communicating with technological devices via voice has become so popular and natural ...