SRAMedia 360 Degree Marketing & Advertising Agency

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Tips for Boosting Conversion Rate through Web Design

March 04, 2019

A lot of people just get a website and leave it to handle other areas of their lives – believing the site can take care of itself. Many businesses consider owning a website as just having a building where anyone can walk in, get what they want and leave. They don’t know that the site is the first impression any visitor will have of their brand before deciding whether to remain consistent as a customer or look elsewhere. If you own a site, you need to realize that it is your channel to make sales, your office, customer care center and assistant. Therefore, you need to find ways to design it to convert visitors to subscribers and loyal customers. Talking about conversion, this involves making a first time visitor or random user come on your website frequently. Digital marketers and web designers take advantage of user feedback and Analytics tools to crunch data to boost the conversion rate. When this is done, you can get the ratio between a specific activity and visitors, insight...

Marketing Terms to Know

March 01, 2019

1. A/B Testing 2. Analytics 3. Application Programming Interface (API) 4. B2B (Business-to-Business) 5. B2C (Business-to-Consumer) 6. Blogging 7. Business Blogging 1. A/B Testing- This is the process of comparing two variations of a single variable to determine which performs best in order to help improve marketing efforts. This is often done in email marketing calls-to-action and landing pages. 2. Analytics- What I sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data. When referred to in the context of marketing, it’s looking at the data of one’s initiatives, analyzing the trends, and developing actionable insights to make better-informed marketing decisions. 3. Application Programming Interface (API)- APIs are a series of rules in computer programming, wh...

How to Create a Successful Content Marketing Funnel

February 27, 2019

A successful content marketing funnel moves people from awareness of your product to satisfied customer of your business. It’s a multi-stage process. A content marketing funnel is also a clear path of return on your content investment. And what business doesn’t want to be able to tangibly reflect ROI on its marketing? If you are trying to grow your business through the use of content but having trouble putting a clear marketing funnel together, then this article has you covered. Here’s what we’ll tackle: · What is a content marketing funnel? · Why should you create a content marketing funnel? · Audience-oriented funnel creation · Creating successful content · What to do once a customer has completed your funnel What is Content Marketing Funnel? A cont...

The Best Email Marketing Services

February 25, 2019

Email marketing is the best way to connect with your visitors, build an engaging relationship, and convert them into customers. Choosing the best email marketing service that has all the features you need is crucial for the success of your business. Each email marketing service has its own unique set of features, but there’s no reason to feel overwhelmed. We’ve got your back. Do You Need Email Marketing? Email marketing gives you the ability to contact your visitors even after they leave your website. A few benefits of email marketing are: • Increase repeat visits: Over 70% of website visitors abandoning your website will never return. When you build an email list, you can build a connection with your visitors by collecting their email addresses and sending them valuable content. • Build a loyal following: Repeat visitors are more likely to convert into customers, compared to first-time visitors. In fact, studies show that it takes 3-4 visits to your website for your p...

How to Generate Press for your Small Business

February 22, 2019

http://sramedia.com Reporters aren't interested in promoting your business. Their job is to share newsworthy stories. The first step to generate press is to determine if you have a newsworthy story to share. Figure out what is unique about you and your offerings, the challenges you overcame, and how they shaped the business. If it's authentic, your story will resonate first with the reporters you are trying to engage, and ultimately with their readers. Business owners should think about how they can help reporters, such as by keeping an eye out for breaking news that's relevant to their industry. Watch for opportunities where you can offer your industry expertise. If you get quoted in a story, you can share it more broadly on social media to boost your brand visibility and credibility, even if the story isn't necessarily focused on your business. Journalists and reporters receive dozens of emails a week – and many aren't even about topics they cover....

The Advanced Guide to SEO Testing

February 20, 2019

For businesses, you’re not the only one searchable on the internet, so are millions of other businesses around the globe. You've gone from having a small, local business that was only accessible to people in a town to be able to service anyone on the planet. So how do you make sure people can find you in a crowded virtual marketplace? With SEO! If you’re new to SEO or you want to refresh your skills, we’ve put together a guide to help you maximize your SEO potential. But first, let’s go over the basics. How Search Engines Identify the Best Results- Before you can begin to optimize your website and other content for search engines, you need a basic understanding of search engine functionality. Search engines use an automated system that relies on an extremely complex set of mathematical formulas known as algorithms. Algorithms are, at the simplest level, conditions or rules that then build on each other to become more sophisticated and produce the desired res...

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